This is what I actually do. If you're a deep-tech or B2B founder trying to decide whether to run your own LinkedIn, hire a ghostwriter, or work with me — here's the full picture: what founder-led content is, who it's for, exactly what's included, the numbers, and the price.
What founder-led content is — and why it beats ghostwriting here
Ghostwriting means a writer produces posts in your name. You approve, they invent. It works fine for generic B2B, but it breaks in front of a technical audience — engineers, deep-tech operators, and the investors who fund them can tell within two lines whether a post came from the founder or from a marketing brief. The vocabulary is off, the confidence is wrong, the specificity is missing.
Founder-led content is the opposite mechanic. Your own point of view is the raw material. I mine how you actually think and talk — from calls, from your existing writing, from how you explain your product to a technical peer — and turn that into a post rotation that reads as unmistakably yours, because it is. Nothing gets invented on your behalf. The judgment stays yours; I do the mining, the writing pass, the scheduling, and the measurement.
For a founder selling into engineering or deep-tech buyers, that's not a stylistic preference. It's the whole game. Authenticity is the credential.
Who this is for
- Deep-tech and technical B2B founders — hardware, robotics, infra, AI/ML, engineering-heavy products where the buyer can spot a marketing voice instantly.
- Pre-seed through seed stage — early enough that the founder's own voice is still the company's main distribution channel.
- DACH founders who need real German — I write fluent German (real ä/ö/ü/ß, not transliteration) for founders selling into Germany, Austria, and Switzerland. This is the only service on the market built natively for that market.
- English-first founders — the same method runs in English for founders anywhere else.
What's included
01
Positioning
Before a single post goes out, I sharpen how you describe what you do — the angle, the language, the specific claims you can defend. Most founders have a good idea buried under generic framing. This is the fix.
02
Post rotation, in your voice
A steady weekly rotation of LinkedIn posts, mined from your own thinking and written to sound like you on your best day — not a template, not a ghost's approximation. You review, I don't need you to write.
03
Tracked funnel
Every post that points off-platform carries a UTM-tagged link, so impressions and clicks are measured, not guessed at. Content is a channel here, not a vanity habit.
04
Engagement mining
I read who is actually engaging — likes, comments, reshares — and match that against your ICP to find real buying and investing signal hiding in the noise. Most founders never look at this. It's often the highest-value data a post produces.
05
Follow-through to booked calls
The point isn't posting volume. It's pipeline. In-ICP engagement gets followed through — not spam DMs, a real path from "someone relevant noticed you" to a booked call. Content that doesn't convert to conversations isn't doing its job.
The proof
30M+ impressions / 12 mo across founders I run 10+ founders backing $100M+ in funding One case: +720k impressions in 8 months
These are results from my own account and the founders I work with directly — not projections, not a pitch deck's best guess.
Pricing — transparent, not quote-gated
| Stage | Price | Terms |
|---|---|---|
| Pre-seed | €1,200/mo | + small equity component · 3-month minimum |
| Seed | €5,000/mo | 3-month minimum |
No quote calls to find out the number. That's the price. The equity component at pre-seed aligns incentives when cash is tightest — I'd rather share the upside than price a founder out early.
How to start
- Book a call — 30 minutes, no pitch deck.
- I'll look at your current LinkedIn and tell you honestly whether founder-led content is the right move at your stage.
- If it is, we start with positioning and the first week's rotation goes out inside days, not months.
For a broader look at how this compares to ghostwriting agencies and video-first shops, read the field guide to LinkedIn content services for tech founders. For the mechanics of turning engagement into pipeline, see the how-to on the blog.
Ready to make LinkedIn a real channel?
Book a call. I'll give you a straight, honest read on whether founder-led content is right for you — and what it would look like in your first month.
Book a call →What is founder-led LinkedIn content?
The founder's own point of view is the raw material — mined from how they actually think and talk, then sharpened into posts published in their real voice. Not ghostwriting, where a writer invents posts in your name.
Who is Alphavant's founder-led content service for?
Deep-tech and B2B founders, pre-seed through seed, selling to a technical or investor audience. Runs in German for DACH and in English everywhere else.
What exactly is included?
Positioning, a weekly post rotation in your voice, a tracked funnel via UTM links, engagement mining against your ICP, and follow-through that turns real signal into booked calls.
How much does it cost?
€1,200/mo pre-seed (plus a small equity component) and €5,000/mo at seed stage, three-month minimum. Posted here, not quote-gated.